Marketing Head | Consultant
There are a lot of startups. There are more entrepreneurs. And, there are even more ‘wannabe’ entrepreneurs. We are flooded with them. Almost everyone is carrying at least one startup idea that is tring to address a problem in the market. However, there is massive gap in the ‘problem’ and the ‘market’, which takes planned […]
Video marketing is a highly effective marketing strategy that your businesses can use to promote their brand to a potential audience. The entire marketing strategy is based on video formats. Video marketing has been in the trend for a long time, but a lot of brands don’t pay too much attention to it. If you […]
The Earth completes its 2020th revolution around the Sun since the birth of Jesus. Doesn’t seem like much of a reason to get excited! But, most humans are excited as we enter into 2021. A large chunk of memes and wishes on the new year indicate how much they want this year to be the […]
The inbound marketing campaigns influence a prospect at every stage in the sales funnel by delivering valuable, relevant, and consistent content. Businesses hire professional content writers, with good domain knowledge, to create and distribute content that helps them to engage with prospective customers and influence their buying decision. But many businesses have started using content […]
As a content marketer, you need to remain on your toes to learn and adapt to the industry’s changing dynamics. Content marketing blogs serve as vital resources in that process. When you are researching or writing down your articles, you need to refer to other marketing blogs and articles to gather new perspectives and use […]
Digital marketing tools help the users to add more efficiency and accuracy to digital marketing activities. They can assist in different ways, such as tracking analytics, automation, strategizing, and more. If you have been into digital marketing for some time, then you must have heard the stories of how a small digital marketing team is […]
As a content marketer, if you are not using a content marketing calendar, you miss out on a lot of benefits. Its absence can be the cause of an inefficient execution, staggered marketing strategy, and missing out on targets big way. Need a savior in this situation? Get a content marketing calendar. In this blog, […]
Content is king. But who is the kingmaker? Content marketer or content writer? Or is it the same person? Every day, we come across a wide range of content pieces available on the internet. Whether we like them or not, we are generating 2.5 quintillion bytes of data every day. From different online ads, website pop-ups, […]
The Wrong `un blog series by Laykaik in which we point out unfair practices and fallacies in the Search Engine Optimization (SEO). Like most of the digital marketing practices, SEO offers you the privilege of experimenting. Experiments help you evolve and learn processes that work and deliver positive results. However, they teach you what not […]
a customer journey map is one of the initial and probably the most essential tasks for a marketer. You put yourself in the shoes of your potential customer and layout a plan on how they can engage with your brand. In this blog, I am picking an example of how to build a customer journey […]
![Customer Journey Map: A Complete Guide [With Example]](https://laykaik.com/wp-content/uploads/2020/04/Customer-Journey-Map.png)