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Email Marketing

Email Marketing: Everything You Need to Know About

On 29 October 1969, the first message over computers was exchanged. That’s what more or less email has been. Decades later, email has only grown in all possible ways – be it the number of users or the number of emails exchanged. Now, it is so popular that digital marketing hardly makes sense without email marketing. How effective is email as a marketing tool? In the abundantly filled inboxes, does… Read More »Email Marketing: Everything You Need to Know About

Types of Content

Types of Content: Formats That Define Your Digital Marketing

Content marketing is often compared to the fuel that empowers almost all digital marketing engine. The good news is that this fuel is available in different compositions and qualities. So you can pick one as per your business needs and resource availability. Digital marketers have various options to choose types of content formats and boost their marketing. However, the more significant challenge remains in understanding and sync of different content… Read More »Types of Content: Formats That Define Your Digital Marketing

Content Marketing in 2020

Content Marketing in 2020: What Matters in the Coming Decade

Content marketing in 2020 is going to be different in many ways. At the start of the previous decade (the 2010s), content rephrasing/spinning tools were among ‘awesome techs’ for content marketers. Such tools saved time and effort, which could be used in applying other tricks like ‘senseless backlinks on keywords’ to impress the search engines. As we head into the decade of 2020, the situation is way more sensible. While… Read More »Content Marketing in 2020: What Matters in the Coming Decade

Content Marketing Definition

Content Marketing: Basics That Every Digital Marketer Should Know

You are on this page, which means content marketing has influenced you. Probably in more ways than you recognize. And it’s regardless of the medium or source that brought you here. Let’s start by breaking Content Marketing into content and marketing to understand its influence and potential. What’s Content in Content Marketing?  The matter is anything that has mass and weight. Similarly, content is anything that has a message and… Read More »Content Marketing: Basics That Every Digital Marketer Should Know