Content Marketing 101: Basics For Every Digital Marketer

You are on this page, which means content marketing has influenced you. Probably in more ways than you know. And it’s regardless of the medium or source that brought you here. Let’s start by breaking Content Marketing into content and marketing to understand its influence and potential.

What’s Content in Content Marketing? 

The matter is anything that has mass and weight. Similarly, content is anything that has a message and format. Message is a piece of information. Format is the structure in which it provides the information.

If wall posters and hoarding are popular examples of content in traditional form of information exchange, memes and podcasts are among the modern-day examples of it.

Example of message:

  • Click here
  • No trespassing
  • Wanted: dead or alive
  • Next McDonald’s is at 20 minutes drive

Example of format:

  • Text
  • Image
  • Video
  • Any combination of text, image, and video

How you utilize the message and format defines content marketing.

What’s Marketing? 

According to Oxford: “the action or business of promoting and selling products or services, including market research and advertising.”

Marketing is the act of influencing potential customer (or market) in order to benefit your business in terms of sales, pricing, popularity, and more. The modern version of marketing involves a series of strategies working in alignment to reach a common target. It requires thorough market research, customer behavior analysis, regular performance tracking, and possible optimizations in the process.

What’s Content Marketing?

Let’s add definitions of ‘content’ and ‘marketing’.

Content marketing is the utilization of content in a strategic way to promote and sell products or services, along with measurement, analysis, and optimization. It is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.


Types of content marketing?

  • Email
  • Webpage – images, video, and text
  • Social media
  • Press release
  • Blogs
  • Ebooks 
  • Whitepaper

Leaders in Content Marketing 

  • HubSpot
  • McKinsey