Nishant Kadian

Marketing Head | Consultant

SEO

Understanding Domain Authority (DA), Domain Rating (DR), Domain Score (DS), Page Authority (PA), and Page Rank (PR) for SEO Success

Search Engine Optimization (SEO) is among most important and, perhaps, most complex pieces of digital marketing. It demands understanding the nuances of various metrics is crucial for success. Among these metrics, Domain Authority, Domain Rating, Domain Score, Page Authority and Page Rank are frequently discussed but often misunderstood or confused with each other. In this […]

Top 10 Content Marketing Blogs to Follow

As a content marketer, you need to remain on your toes to learn and adapt to the industry’s changing dynamics. Content marketing blogs serve as vital resources in that process. When you are researching or writing down your articles, you need to refer to other marketing blogs and articles to gather new perspectives and use […]

Top 10+ Digital Marketing Tools You Should Be Using

Digital marketing tools help the users to add more efficiency and accuracy to digital marketing activities. They can assist in different ways, such as tracking analytics, automation, strategizing, and more. If you have been into digital marketing for some time, then you must have heard the stories of how a small digital marketing team is […]

Wrong `un: Backlink Building

The Wrong `un blog series by Laykaik in which we point out unfair practices and fallacies in the Search Engine Optimization (SEO). Like most of the digital marketing practices, SEO offers you the privilege of experimenting. Experiments help you evolve and learn processes that work and deliver positive results. However, they teach you what not […]

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