Top 10+ Digital Marketing Tools You Should Be Using

Digital marketing tools help the users to add more efficiency and accuracy to digital marketing activities. They can assist in different ways, such as tracking analytics, automation, strategizing, and more.

If you have been into digital marketing for some time, then you must have heard the stories of how a small digital marketing team is doing better than a larger team of the competitors. Various factors could be the reason for it, such as the company culture, team manager, skillset of team members, and more. But my first doubt is always on their choices of digital marketing tools.

Digital marketing tools are an absolute necessity for every marketer who wants to enjoy better results and improved engagement. It could be a vital booster between efficiency and productivity. While there are a lot of tasks that need manual efforts, there are many which can be streamlined using the software, plugin, and add-ons. Eventually, saving crucial time, creativity, and energy of your digital marketing team.

As digital marketing demand is on the rise, products are coming in huge numbers, and it’s becoming tough to choose the best ones. Generating more leads, reaching out to your target audience, and optimizing the conversion rates are some of the significant aspects that a digital marketer needs to take care of in each of their campaigns.

That is why you must choose between digital marketing tools to help you achieve the targets, as mentioned above. All of them should specialize in different aspects of the digital industry and contribute to a better marketing campaign. In today’s blog, I will list the top 20 useful digital tools that you must use.

Tool	Category	Key usage
Google Search Console	Analytics	Track and analyze performance on Google Search Engine
Google Analytics	Analytics	Track website performance for understanding user behavior
Google Ad Manager	Advertising	Run Google ads and track their performance
Semrush	Analytics	Analysis of website performance focused on search engine
Moz	Strategy	Software for search engine optimizations
Ahrefs	Strategy	Software to find suggestions for driving traffic from search engines
SEO Spider	Strategy	Tool to audit the search engine performance of the website
WordPress	Publishing	Tool to publish webpages
HubSpot	Automation	Tool to automate marketing actions on the digital platforms
HootSuite	Automation	Tool to automate social media content posting and analytics
Yoast	SEO	Optimize content for search engines before publishing
MailChimp	Email	Tool to send emails with details analytics and tracking
BuzzSumo	Content	Tool to gather content ideas based on recent trends
Canva	Creatives	Tool to create images, videos, and GIFs for website, social media and more content formats
Biteable	Video	Tool to create videos using pre-built templates
Lumen5	Video	Tool to create videos from blogs or webpages
Asana	Task Management	Manage, track and delegate tasks for marketing teams
Slack	Communication	Communicate with teams, individuals and agencies with quick chats, calls, and file sharing
Hemingway Editor	Content	Tool to analyze the content quality
Hotjar	UX Analytics	Visual analysis of the website user experience

Top Digital Marketing Tools to Boost Your Marketing Efforts

Here are the best digital and content marketing tools that every digital marketer team needs to perform up to the optimum potential. Take a detailed look:

Google Search Console

Google Search Console (was earlier known as Google Webmaster) is among the most amazing tools for maintaining your website’s Google search performance. It can help you revamp your website performance on Google Search. You can measure your website’s overall traffic and performance. It can even list issues that maybe be disturbing your search performance. It gives quick and detailed insights into Search Analytics to help you understand which factors drive more customers.

Using this tool, you can submit individual URLs and Sitemaps to crawl through the web. When you register for this tool, Google will send you notifications regarding any issue they detect on your website.

G2 Rating: 4.7 out of 5 (with 368 reviews)

Bing search engine has a similar alternative available with more or less the same set of features: Bing Webmaster Tools.

Google Analytics

Google Analytics is one of the most popular and well-known digital analytics tools that exist on the web right now. It helps you to analyze and get detailed reports about every visitor and engagement regarding the website you are managing. You’ll be more than happy to know that Google Analytics is free to use for most cases while there are exclusive plans for large enterprises as well. You can create custom reports and analytics that suit your needs.

G2 Rating: 4.5 out of 5 (with 6,318 reviews)

Google Analytics has a secure and robust integration with Google AdWords, enabling you to enjoy both the tool’s benefits on a single platform. Getting actionable insights is not a big deal anymore if you start using Google Analytics.

SEMrush

Semrush is one of the most popular SEO tools, but it can help your beyond search engines as well to support your entire marketing strategy. A highly useful and popular all-round digital marketing tool, Semrush offers unmatched assistance in different aspects of the business. You can carry out many activities like keyword research, quickly identify backlink building opportunities and position tracking.

Use Semrush to perform a robust technical SEO audit. The platform offers both free and paid membership packages. The free account limits the number of benefits you can enjoy. If you are willing to enhance your marketing strategies, get the paid ones.

G2 Rating: 4.5 out of 5 (with 1,957 reviews)

The most useful part of Semrush, in my opinion, is its project feature, where you can add details of your website and keywords that you want focus on to track it performance over the time.

Moz

Moz, founded in 2003, is among the top tools for marketing over the decades. It offers a wide range of free and paid SEO tools that allow you to improve your SEO strategies. You can perform a lot of page analytics, backlinking, keyword research, and an excellent site crawler with Moz. The MozBar Chrome Plugin is, one can say, viral these days.

G2 Rating: 4.4 out of 5 (with 453 reviews)

Another great feature that Moz offers is competitor analytics. From now, you can stay up-to-date with your competitor website data and check how they are performing. It helps you to modify and make essential changes in the areas where you are lagging.

Ahrefs

Ahrefs, a comprehensive SEO tool, allows you to manage your website traffic in a whole new way. The tool has data related to 150 million keywords in the US alone, and their reach is spread over 140+ countries. In case you are looking for great competitive analysis, and want to keep track of your competitors, Ahrefs can help you check out their top pages.

Use the Content Gap Tool and identify the significant shortcomings in your content. Another brilliant feature of Ahrefs is their Top Pages Tool, which gives you an insight into pages getting the maximum traffic and the amount of organic traffic your competing are getting.

G2 Rating: 4.5 out of 5 (with 518 reviews)

SEO Spider by Screaming Frog

Screaming Frog SEO is a great SEO and Crawling tool. It provides vital information related to SEO regarding your site. The reports and analytics cover high-level aspects like HTML, CSS, and Javascript. With the use of this tool, you can quickly identify any errors that are affecting the overall SEO of your website. You can even link it with other tools like Google Analytics or Moz, for a more detailed review.

G2 Rating: 4.7 out of 5 (with 76)

Google Ad Manager

Google Ad Manager seems to be the most popular option in the market for advertising your business. Using this tool, you can choose to promote your business on the Google search engine pages. The payment method is based on either a pay-per-click structure.

It also hosts Google Keyword Planner, a tool that content marketer would totolly love. Here, you can access and research a huge number of trending keywords that help your ad get more visibility. With the help of AdWords, you can reach out to potential customers and increase your revenue.

G2 Rating: 4.2 out of 5 (with 218 reviews)

WordPress

WordPress is empowering this blog, as well. If you want to start a new blog, there is no better platform than WordPress. This fantastic Content Management System gives you the ability to create and personalize your blog and share your ideas with the world. Solid media management, simple UI, and WordPress publishing tools help you create a blog, add graphics, and publish it without any hassles.

You can choose from a limitless range of free and paid themes that helps to make your blog website even more visually attractive. Although it might sound like it is a tool only meant for content marketers, there is a lot for almost every digital marketer if you can choose the right plugin. Use different plugins to increase your ability to reach more audiences and generate more leads towards the website.

G2 Rating: 4.4 out of 5 (with 8667 reviews)

HubSpot Marketing Hub

HubSpot, with millions of users, is easily one of the most popular inbound marketing tools available. It is mainly used for CRM and CMS, but its Marketing Hub tool is popular as well as for aspects like marketing automation, analytics, social media posting, customer interaction tracking, landing page creation, SEO tools, and even offers a live chat feature for the website. Their dashboard comes with a wide range of features that help marketers to create superb content. With automation and contextual marketing features, it gives that much-needed edge to the modern-day marketers.

I have used HubSpot Marketing Hub for over 4 years, in which I have managed the entire setup process as well. in my experience, HubSpot commands very high for easy-to-use advantage even though it has almost every feature that I expect from a marketing automation tool. It is easily the first choice CRM and marketing tool for small marketing team or individuals.

G2 Rating: 4.45 out of 5 (with 10,770 reviews)

Hootsuite

Hootsuite is an exceptionally well-organized social media management tool. It helps users store and schedule their content on diverse social media platforms. You can perform many activities using this tool, namely calculating conversions and ROI, and even tracking the latest public conversations. By using this tool, you can check multiple streams on different social platforms at the same time.

Hootsuite also sends you essential and useful reports regarding engagements. So you can identify the most popular links, number of clicks per day, channels, etc. on your content. With the help of this tool, connect several social media platforms to work uniformly.

G2 Rating: 4.2 out of 5 (with 4,162 reviews)

Yoast

Yoast is probably the most popular plugin for WordPress. Whenever a marketer creates content, it is essential to check a lot of aspects related to it. Yoast helps you to create SEO-friendly and error-free content every time. Using Yoast, you can analyze your paragraph structure and modify it based on the recommendations it offers. Check the keyword density and ensure that your content is getting the right visibility.

Yoast also offers quick reports regarding the Flesch-Kincaid Reading Ease and other elements like transition words, passive voice in the content, etc. You can subscribe to Yoast premium plans and take your site’s SEO to a whole new level.

G2 Rating: 4.6 out of 5 (with 172 reviews)

Mailchimp

Mailchimp by Intuit is a vital tool for your business’s overall success if you are relying on email marketing. With right email marketing strategy, MailChimp can help you generate more traffic and convert more leads. You can choose to track the traffic that you garnered from email campaigns, Mailchimp offers different integrations with many SaaS companies. Their tool is handy for email drip campaigns, and their paid subscriptions are of great value for all kinds of businesses.

G2 rating: 4.3 out of 5 (with 12,409 reviews)

BuzzSumo

BuzzSumo is an excellent research and monitoring tool which helps to identify so many kinds of trends about a particular topic. This digital marketing tool can help you generate social media ideas and generate high-quality blogs that enhance your brand performance. BuzzSumo helps you to identify influencers who can help you to promote your services.

BuzzSumo has limited features available without registration. You have to sign up for their official plans before you can use all of their functions. However, you can try out the 7-day free trial to get a close look at it.

G2 Rating: 4.5 out of 5 (with 102 reviews)

Canva

Canva is a great digital marketing tool that helps create professional graphics and aesthetic visual formats without needing you to be a skilled graphic designer. Using visuals in your content helps driving more engagement and generates a better lead. That is why Canva is a must-use tool for your digital marketing campaigns. The tool offers not-so-complicated and straightforward features that even beginners can use to create new graphics.

Whether it is ad banners, presentations, blog images, social media posts, infographics, or any other content format, Canva helps you with easy drag and drop. Its gallery is loaded with a massive selection of templates, fonts, and clip arts to customize your project. Canva is the perfect graphic tool for those who want to add visuals to their content.

G2 Rating: 4.7 out of 5 (with 4,557 reviews)

Biteable

Biteable, one of my favorite video tools, is rocking the digital marketing industry for a few years now. Video content format is among the most popular ones that you can choose to use. Adding a video to your blog or article helps to make it even more engaging and informative. You can even run a YouTube or other social media channel using Biteable.

It helps you to create videos within your budget and without demanding a video editing team. In just a few minutes, you can create a video. You can start making a video from scratch if you take help from the vast library of footage and animations of Biteable. Simply drop a text, video, or photo, and that’s it. Make use of Biteable to create diverse ads, social media videos, and infographics as well.

G2 Rating: 4.3 out of 5 (with 24 reviews)

Lumen5

Lumen5 is probably the fastest way to curate a video. For a content marketer with a time crunch, it is a highly effective way to re-purpose the existing content. Lumen5 helps to turn your blog posts into engaging social videos.

Lumen5 is powered by sophisticated artificial intelligence, which gives businesses the ability to create videos for their marketing campaigns. Their library consists of millions of templates, photos, video clips, and audio files that you can use to create exciting videos.

G2 Rating: 4.5 out of 5 (with 67 reviews)

Asana

Asana is a great tool that helps to establish an efficient collaborative workflow between your team members and tracking the content calendar. With the help of Asana, you can record and visualize projects that you have to complete. You can map out important work deadlines and highlight tasks based on their priority. Report on your project and state out the changes that need to be done.

G2 Rating: 4.3 out of 5 (with 9,743 reviews)

Slack

Slack is life for businesses with communication as the backbone. This communication tool helps you to establish a seamless connection between the people and makes collaboration easier. It connects professionals together on the same platform to discuss their business over the web.

You can choose to message or call any person or group within your team channel. Now, share and edit documents quickly and collaborate with others. With more than 12 million daily users, Slack helps you to connect globally.

G2 Rating: 4.5 out of 5 (wiht 32,352 reviews)

Hemingway Editor

Hemingway Editor is a popular writing tool named after the renowned author Ernest Hemingway. It’s designed to help content writers improve the clarity and readability. Offering a very simple interface, it highlights complex sentences, passive voice, adverbs, and phrases with simpler alternatives.

As most search engines recommend using simple and reader-friendly usage of language, Hemingway can be of great assitance in curating SEO-oritented content. All you need to do it copy-paste or type your content in the editor, and it will list your the possible improvement in the content.

G2 Rating: 4.4 out of 5 (with 47 reviews)

HotJar

HotJar is one of the most valuable tools when it comes to tracking user experience. It offers a variety of technologies, such as heatmap, screen recording, etc. to build analytics of your website. It maintains real-time visual analyitcs of how users are interacting with your website.

HotJar provides the users with website experience insights to build the patterns for users behavior so that you can accodingly plan make the changes in your website to drive desirable customer actions.

G2 Rating: 4.3 out of 5 (with 302 reviews)

Wrapping Up: Digital Marketing Tools

Digital marketing tools can help you leap faster towards your business goals even for small businesses with limited marketing resources. They add speed, accuracy and efficiency to your marketing campaigns. However, it is important to pick the right tools and maintain a smooth integration between them to make the best use of them.

Did I miss any other tool or category that you want to know about? Feel free to write me an email on reach@thelightbulb.ai or connect with me (Nishant Kadian) on LinkedIn. I am also open to implementing and training digital marketers on these tools. Feel free to ping me and let’s take the conversation further from there.