7 Amazing Benefits of Video Marketing

Video marketing is a highly effective marketing strategy that your businesses can use to promote their brand to a potential audience. The entire marketing strategy is based on video formats. Video marketing has been in the trend for a long time, but a lot of brands don’t pay too much attention to it. If you want to stand out in the digital e-commerce market, they have to use video marketing. A lot of digital marketing tools emerging to simplify the process of video creation along with faster internet availability across geographics has enabled massive growth of video marketing.

It will help you to remain a step ahead in the competition. You can nurture the power of video marketing to make your products or services more accessible. We have jotted down seven benefits of video marketing that you must be aware of. Take a look at them.

1. Better SEO Performance and Results

An exciting and engaging video can help you to increase the amount of time visitors spend on your website. The more time your audience spends on your website, the higher level of trust is established with search engines. It indicates that your website is providing good quality content to the users. You have 53 times more chances of getting ranked first on Google if you embed a video on your site content.

Since Google owns YouTube as well, it is even more beneficial in today’s time. It increases your chances of attracting users from YouTube. Just make sure to optimize the video on YouTube for better SEO results. Add exciting titles, proper content format, and maintain high readability in every content. Good video marketing can improve your SEO standards.

2. Emotional Connection and Trust

The goal of any content marketing strategy is to ultimately create a long-term relationship between the business and its customers. Trust and loyalty leads to expansion and revenue for any brand. These are the real foundations of almost every marketing campaign. Thus, video marketing can help you to create a reliable connection between your audience and content.

A video is a compelling form of content if you can harness it the right way. It can evoke emotions like no other content format. You can put in many elements while creating video content like tone of voice, emotional tracks, facial expressions, etc. All of that works to your advantage and cannot be used in other formats like infographics or simple blog posts.

3. Leads to More Conversions

The number one reason you should make full use of video content is to get more conversions with your business. A recent study shows that 71% of content marketers have found that video conversion rates are much higher and outperform other content marketing firms.

It can lead to the possibility of increased direct sales directly. More than 75% of all users who watch an explainer video ultimately purchase the product shown in the video. So, you have a fantastic opportunity to turn your audience into potential customers in the future.

4. Ability to Make Your Brand Popular

Whenever you invest in SEO strategies and expand your business, you would always look for ways to make it popular. We have already mentioned that a video can connect to its viewers emotionally, unlike any other content format. A lovely video regarding your products, services, or any other message you want to deliver, can go viral overnight if it has that capability.

It will require utmost creativity, out-of-the-box thinking, and an emotional message that people can relate themselves with. If you can successfully combine all of these elements, then you are settled for good.

Suggested read: Content Marketer vs. Content Writer

5. Better Options for Optimization

Can you tell how much of your latest blog did your readers read? Or did they share it with their friends over social media? It is challenging and hectic to find out and measure the accurate data for text-based content. But, that is not the case when it comes to video content. You can easily measure the click-through-rates, the number of views the video has got, etc.

Having access to this detailed information, you can optimize your content for good. You can understand whether or not and your viewers are satisfied with the content. So, based on those observations, you can optimize your video content in the coming future.

6. Better Open and Click-Through Rates

No matter how much you are willing to invest in your marketing campaign, the result is will never be fruitful if the viewers do not read or view your content. Isn’t it? That is why many strategies fail to make an impact despite being made out of a considerable budget. Try using video content in your content and boost your open and click-through-rates positively.

You’ll be surprised to know that only the word “video” in your content can boost your open rate by at least 19%, and the click-through-rates are increased by 65%. So, that will be a vast improvement over the results you got before.

7. Better Product Demonstration

If you want to increase your sales, you must make your audience understand why they should buy your product or service. Unless they are convinced, your sales won’t grow. That is the reason why a proper demonstration of your products and services is critical in marketing. No other content format, except a video, can give a better demonstration of your products.

98% of users have stated they watch a video if they want to learn more about a service or product they want to invest in. 45% of all businesses do use a video on their blogs, especially when talking about a product or service. A video is easy to understand and follow when learning about something new that your company wants to offer to the people.

So, these are the top 7 surprising benefits of video marketing you should be aware of. Get in touch with a good SEO or digital marketing agency and create magnificent new videos.

References

• Surprising Video Email Marketing Statistics
• Video Marketing Statistics 2021
• 27 Video Marketing Statistics That Will Have You Hitting the Record Button