Top 10 Content Marketing Blogs to Follow

As a content marketer, you need to remain on your toes to learn and adapt to the industry’s changing dynamics. Content marketing blogs serve as vital resources in that process.

When you are researching or writing down your articles, you need to refer to other marketing blogs and articles to gather new perspectives and use them. Content marketing is a vast and diverse industry that has made a significant impact around the globe. If you run a content marketing agency or want to follow the best content marketing practices for your business, then it is high time that you gather knowledge and experience by checking out very popular and already established online blogs. The more you learn, the better you get to know the industry.

There are thousands of content marketing blogs on the internet, and it can be overwhelming to choose which ones to follow. To help you out with that, I have compiled the ten content marketing blogs, which are great sources of new information, changing trends, and refreshers for basics.

Top Content Marketing Blogs of 2020

I have created this list based on various factors, such as how recent their information is, do they support their points using research, various content marketing formats they utilize, and so on. I am listing without any order of preference, and hope you find it helpful.

1. HubSpot

With thousands of users spread over in 120+ countries, HubSpot is undoubtedly one of the best marketing tools. However, their blog resources are fantastic as well. HubSpot has two different wings – marketing and sales. Each of them is managed by a team of expert professionals who regularly update their blogs, adding valuable content.

Their entire blog list can help you achieve a considerable amount of knowledge regarding content marketing and its various aspects. Apart from posting at least 2-3 separate blogs of their daily, the website also features many guest writers. It helps their readers to gain new perspectives and professional expertise on various matters of interest. HubSpot sets the marketing standards to the highest level, and their readers benefit the most from the content.

A crucial thing to learn from HubSpot is their reader retention capabilities. A simple UI and easy to navigate the website reduce the bounce back rates and promotes engagement. In case you are willing to go the extra mile in learning content marketing, then HubSpot has some interesting courses in HubSpot Academy.

2. Search Engine Land

Founded by Danny Sullivan and Chris Sherman, Search Engine Land gives you all the latest updates and information on content marketing, advertising technology, and many related aspects. They cover many daily news and stories, which helps you stay up-to-date with important announcements and events in the content marketing industry. Apart from the main website, they manage two sister publications – MarTech Today and Marketing Land.

It helps you go beyond basic SEO terms like DA, DS, and others.

Search Engine Land has a lot of exciting news collection from its editorial staff you can read. Moreover, They feature several contributed articles from experts across the digital marketing industry. Such content gives you practical tips, strategies, tactics, and many new ideas regarding content marketing.

The superb content, available in an organized way, helps you enjoy and expand your knowledge regarding any aspect. Their SEO tips and tricks allow you to set up a successful campaign of your own and take your business to a whole new level.

3. Neil Patel

If one man has made an enormous name in the digital marketing industry for himself, it is none other than Neil Patel. Founder of Crazy Eggs and Neil Pate blogs, he is an expert at what he does. Neil Patel is delivering high quality, research-backed, and value-added content to the people globally. His website offers informative content covering different aspects of marketing, digital media, advertising campaigns, etc. It’s an all-rounder website which helps you to gather valuable knowledge regarding the industry.

If you have a blog and want to make it even more efficient than before, then Neil Patel blogs will help you profoundly. The website features guest posts and articles, ranging from the very basics to advanced blogging and content creation stages. You can also check out the various SEO tips and tricks that the author shares on the website.

Those of you interested in learning about entrepreneurship, marketing, SEO, paid ads, organic conversion, etc. Then, Neil Patel blogs can help you get the best insight into all of these.

4. Gary Vaynerchuk

Arguably the most prominent influencer in the content marketing domain, Gary Vaynerchuk, has helped many people progress in the market. His extensive knowledge and high expertise are available in blogs, YouTube videos, and infographics. The blogs he creates are absolutely stunning and very interesting to read throughout the day. You can find a suitable blog on almost every topic related to the digital and content marketing industry. So, with the help of these fantastic blogs, you can revamp your ideas as well.

Gary talks extensively about entrepreneurship also on his blog website. If you want to create your name in the industry and build a blog that the readers would love, then you should visit his website and follow the blogs regularly.

5. Buffer

Talk about social media content, and Buffer is a common name that comes to our mind. Buffer website features many inspiring and bold blogs on how you can up your social network game. Their content is easy to understand and witty but consists of tremendous depth and detailed information about the topic being discussed. Therefore, it can give you a reality check on your content marketing practices as well.

So, you can easily get the information you are looking for and apply it to your campaign. One of the best things about Buffer is their brand new podcast feature. If you don’t want to read and strain your eyes, listen to the content by playing the relevant Buffer podcast.

6. CoSchedule

CoSchedule brings forward some of the latest and upcoming news of the content marketing and creation industry. They have two separate blogs – the regular blog deals with blogging practices, case studies, and, more importantly, content and advertising marketing.

With thousands of viewers visiting the website daily, CoSchedule can help you understand social media’s many nuances. Following their tips and tricks can allow you to chalk out an effective strategy for your blog.

7. SEMrush

It’s probably impossible for a digital marketer to not know SEMrush. We all know SEMrush as a useful tool that allows digital marketers to execute research for competitive data. It also provides unrelenting support for those who want to educate themselves and learn more about SEO, PPC, and even content marketing. Don’t get fooled by the name that emphasizes on SEM. Their expertise expands beyond just Search Engine Marketing.

The blog is updated, and new content is published frequently, at times, more than one article every day. Most of their content is directed towards discussing “How To” and “What Is” topics. Their blogs are created in a way that readers can gain valuable competitive knowledge.

8. Content Marketing Institute

The name says a lot. CMI is one of the most active blogs that you will come across. They usually post a new article almost every day of the week, even on the weekends. They love to talk and inform you about the most recent news and any other content marketing industry events. “Current Hits” and “All Time Hits” are the two most popular kinds of blogs that people love to read on this website.

Like many other popular blog sites, CMI uploads their in-house articles and invites guests from different sectors of the industry to come and publish their blogs. That is why you are exposed to a diverse range of expert tips and analysis over various topics.

9. Mention

Mention features consistent blogs related to digital marketing, social media networks, and the advertising marketing industry. From the most significant news announcements to hot topics, you will find all sorts of blogs available. A neat feature of this website is that Mention shows the estimated reading time for every article. So you can understand if you can read the blog right now or save it for later.

Posts follow a simple “How To” style, making it easier for the readers to understand. You can read and check out the “Wrap Up” section to know how to implement what you just read. Apart from simple blogs and guest articles, Mention hosts webinars that are even more informative.

10. Autopilot

Autopilot, popularly known for email marketing, is a clean and organized blog that publishes quite a few blogs every week. They also feature a brilliant automation tool where you can “automate the customer journey.” If you are interested in knowing about any product’s marketing automation, then Autopilot has got all the resources you need in today’s time. Their exquisite visuals and planning can help you to enjoy a whole new perspective of knowledge.

Summary

Content marketing is taking the world by storm. Almost every business nowadays wants to go online and make full use of digital tools and elements. With more and more people getting access to online platforms, content and digital marketing industries expand even more soon. Check out these ten excellent blogs that deal with the industry and keep yourself up-to-date always.